Posts Tagged "starting a business"


Dream|a|Latte is our adventure of starting a coffee shop. You’ve seen our journey throughout the ups and downs, tracking the excitement and progress. But as we’ve said before, it’s definitely not for everyone. It can easily and often be romanticized through the “reaching your dreams” feels, making scrumptious coffees, all on lovely filters and often through the scope of social media. But there is also the...

Read More

Some things in isolation aren’t a big deal, but when it happens in a stream of events it really takes a toll. That’s a little of how this last month was. I was feeling the weight of everything from being sick, busy, dealing with personal and work matters, and all these things were building up and being magnified upon each other. I found myself wondering, “why am I doing this to myself?” Why couldn’t I...

Read More

Starting any business involves feeling the pressures of the industry. In the coffee world, there can be a number of big or small demands: elaborate latte art, profound tasting notes, entertaining social media, tight branding, or other fanciness and trends. Some coffee shops throw it all to the wind for whatever reason, but then risk falling short of customer expectations or becoming outdated. Is there a balance between these extremes?...

Read More

Up until now on Dream|a|Latte, our tagline was “daring and dreaming of starting a coffee shop.” All of our adventures pursuing our “dream” have been shared on this blog since the birth of the idea on day one, to our Grand Opening, posted a month after our grand opening day! If you told me the initial goal of Dream|a|Latte would be met upon writing those first posts, I would’ve hardly believed it. Starting...

Read More

Happy Birthday Pop!! In honor of his birthday, we’re continuing this years theme with a mini-interview to get to know him a little more and see his perspective in starting SONDER Coffee. Pop- on starting a coffee shop We learned that Ernest is a man of few words, but Pop is actually even more so! This guy is totally mellow, zen, chill, but really hard working and ambitious. He owns/runs/works at two thai restaurants with his...

Read More