Posts Tagged "starting a business"


It’s been a lot of fun co-managing and building up our Instagram account for SONDER Coffee this last year. We get a lot of compliments on it, which means it must be one thing we do fairly well, and that’s more than we can say for most of our other social media platforms! How do you run a business AND keep up with all of the social media content management, am I right? It’s not easy, but I think IG has been a little...

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Summer break is over! Well, I wasn’t on summer break, but apparently I haven’t posted anything all summer! How embarrassing… Where have I been? Here! Working, and sadly, blogging less. It’s been busy and often I hardly find even five minutes to myself per day, and then I’m wrapped up in projects that I don’t take the time to document, which is the purpose of this blog. I know it’s not about...

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Dream|a|Latte is our adventure of starting a coffee shop. You’ve seen our journey throughout the ups and downs, tracking the excitement and progress. But as we’ve said before, it’s definitely not for everyone. It can easily and often be romanticized through the “reaching your dreams” feels, making scrumptious coffees, all on lovely filters and often through the scope of social media. But there is also the...

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Some things in isolation aren’t a big deal, but when it happens in a stream of events it really takes a toll. That’s a little of how this last month was. I was feeling the weight of everything from being sick, busy, dealing with personal and work matters, and all these things were building up and being magnified upon each other. I found myself wondering, “why am I doing this to myself?” Why couldn’t I...

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Starting any business involves feeling the pressures of the industry. In the coffee world, there can be a number of big or small demands: elaborate latte art, profound tasting notes, entertaining social media, tight branding, or other fanciness and trends. Some coffee shops throw it all to the wind for whatever reason, but then risk falling short of customer expectations or becoming outdated. Is there a balance between these extremes?...

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