Posts Tagged "resources"


We’ve graced you with posts on our Grand Opening and Holiday events, gave you sneak peaks on the space and how AWESOME it is that we’re up and running, but I it may be good to backtrack a little to finish some thoughts on build out. The summer was filled with build out craziness: prepping for it, planning it out, executing it— among other things, so you’ve seen the process of SONDER Coffee coming together. Yet...

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It was pretty fun creating our menu, but I have to admit I keep putting off pricing our menu. It’s intimidating giving things a quantifiable value and not knowing how customers will respond to it. Is there a right or wrong? People put so much emphasis on price and profit in business that no one wants to under or overvalue themselves. Well, I finally went through all the research I collected on pricing a menu for our coffee shop...

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After a year of business planning, the pace starts to change when the lease gets signed. Planning turns into doing, and keeping track of all that needs to be done can be overwhelming! Based on good business planning, building a vision board, and researching the next steps needed to open, you should have a few lists going outlining what’s up ahead. I use Evernote to keep track of these detailed lists, but that still leaves things...

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Choosing a coffee shop name and logo is quite a process. We started brainstorming ideas the very day we decided to pursue opening up a coffee shop, but it took seven months to find the perfect one (and seven more to finish the logo). We didn’t want to rush it, but to let it come together organically while developing our brand. How did the process work for us? Here are the steps we took in our search, and I’d say we found...

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A commercial lease can be quite lengthy in time, and as a physical document. As I mentioned earlier, starting with a strong Letter of Intent and proposal will have helped determine negotiation points early on, so drafting and negotiating the lease can be an easier process. It will still probably take a few months, after which you should have a lease that’s ready to review and sign. We were so excited to get our lease after what...

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