Posts Tagged "resources"


It’s been a lot of fun co-managing and building up our Instagram account for SONDER Coffee this last year. We get a lot of compliments on it, which means it must be one thing we do fairly well, and that’s more than we can say for most of our other social media platforms! How do you run a business AND keep up with all of the social media content management, am I right? It’s not easy, but I think IG has been a little...

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Guess which one of us LOVES projects? Mr. Ernest sure does. As soon as springtime hit, he set out to build a coffee cart. Why? His reasoning is always why not!? Other than being bored with the mundane and wanting a challenge, several other reasons made sense: it’s a way to have a “second location,” without the many commitments of a second location. It’s a way to get outside of the SONDER walls and into our...

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We’ve graced you with posts on our Grand Opening and Holiday events, gave you sneak peaks on the space and how AWESOME it is that we’re up and running, but I it may be good to backtrack a little to finish some thoughts on build out. The summer was filled with build out craziness: prepping for it, planning it out, executing it— among other things, so you’ve seen the process of SONDER Coffee coming together. Yet...

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It was pretty fun creating our menu, but I have to admit I keep putting off pricing our menu. It’s intimidating giving things a quantifiable value and not knowing how customers will respond to it. Is there a right or wrong? People put so much emphasis on price and profit in business that no one wants to under or overvalue themselves. Well, I finally went through all the research I collected on pricing a menu for our coffee shop...

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After a year of business planning, the pace starts to change when the lease gets signed. Planning turns into doing, and keeping track of all that needs to be done can be overwhelming! Based on good business planning, building a vision board, and researching the next steps needed to open, you should have a few lists going outlining what’s up ahead. I use Evernote to keep track of these detailed lists, but that still leaves things...

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