Posts Tagged "how to"


Many have asked about our name and logo, and if you’re wondering with how we came up with I’ve described the year-long process in this post. But today, I wanted to share the inside look behind developing and designing a logo – our SONDER logo- from the perspective of it’s artist and graphic designer, Filip Popa. He creatively and methodically took our concept and brought it to life in a way that dynamically...

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Choosing a coffee shop name and logo is quite a process. We started brainstorming ideas the very day we decided to pursue opening up a coffee shop, but it took seven months to find the perfect one (and seven more to finish the logo). We didn’t want to rush it, but to let it come together organically while developing our brand. How did the process work for us? Here are the steps we took in our search, and I’d say we found...

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Our “design process” started from day one. Even though we didn’t know what look we were going for, and were truly at an amateur level, we slowly started moving forward to build a vision we were excited about. This is what the process roughly has looked like for us and what we’ve encountered along the way, and though it’s happened in this order, it’s always a combination of going back and forth,...

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We came up with a menu back when we wrote the Products & Services section of our business plan, but we’ve definitely made edits along the way as we’re getting closer to what we actually see ourselves serving. Even though it’s still not final, it feels so good to see it come together! During our research phases of visiting coffee shops and reading different coffee start up books, we got a range of ideas of how we...

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I don’t know why this question bugged me so much at first (other than the fact that I freak out about everything I don’t know). “How are we going to decide on a supplier? Where are we going to get our coffee? ” And Ernest would give me calm down look that’s almost second nature now thanks to this business process. But there were so many unknowns… how do you make such an important decision? Your...

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