Posts Tagged "entrepreneurship"


“You can’t please everyone.” We all know this, but this phrase takes on a whole new meaning when you have your own business, and it’s not really a fun lesson to learn. As coffee shop owners, we thrive in providing a tasty experience others can enjoy and leave with a smile. But the reality is… not everyone will, and you often realize this in the form of a bad review *gasp*. It’s a terrible feeling;...

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Dream|a|Latte is our adventure of starting a coffee shop. You’ve seen our journey throughout the ups and downs, tracking the excitement and progress. But as we’ve said before, it’s definitely not for everyone. It can easily and often be romanticized through the “reaching your dreams” feels, making scrumptious coffees, all on lovely filters and often through the scope of social media. But there is also the...

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Some things in isolation aren’t a big deal, but when it happens in a stream of events it really takes a toll. That’s a little of how this last month was. I was feeling the weight of everything from being sick, busy, dealing with personal and work matters, and all these things were building up and being magnified upon each other. I found myself wondering, “why am I doing this to myself?” Why couldn’t I...

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When we were designing SONDER, we loved the idea of having it so homey that we’d sell trinkets and items that fit our brand on our shelves. Our space is on the small side that we haven’t made it happen yet, so we love having pop-up shops as an extension of this idea. We also get to meet and feature local creatives with their own inspiring stories, and foster a fun space where you can buy lovely handcrafted things. Enjoy an...

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Starting any business involves feeling the pressures of the industry. In the coffee world, there can be a number of big or small demands: elaborate latte art, profound tasting notes, entertaining social media, tight branding, or other fanciness and trends. Some coffee shops throw it all to the wind for whatever reason, but then risk falling short of customer expectations or becoming outdated. Is there a balance between these extremes?...

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