Posts Tagged "design"


Many have asked about our name and logo, and if you’re wondering with how we came up with I’ve described the year-long process in this post. But today, I wanted to share the inside look behind developing and designing a logo – our SONDER logo- from the perspective of it’s artist and graphic designer, Filip Popa. He creatively and methodically took our concept and brought it to life in a way that dynamically...

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Where do I begin to explain what has unraveled before my eyes this past year? I’m not even going to start! From day one of daring to dream of a coffee shop, to traveling to Northern Europe for inspiration, getting my first barista job, taking a summer to write a business plan, then finding an actual location and seeing our vision develop, especially throughout the crazy build out process… here we are! These steps, little...

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Choosing a name and logo for our coffee shop was a long process. It took seven months to come up with our name, and another seven for the logo. But how did it even come about? And what does it mean? Well, today’s post is an inside look behind the name and logo of SONDER Coffee & Tea. Brainstorming The day we decided to open up a coffee shop, we drove home brainstorming names, but for a few months, we weren’t really...

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Choosing a coffee shop name and logo is quite a process. We started brainstorming ideas the very day we decided to pursue opening up a coffee shop, but it took seven months to find the perfect one (and seven more to finish the logo). We didn’t want to rush it, but to let it come together organically while developing our brand. How did the process work for us? Here are the steps we took in our search, and I’d say we found...

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Coffee Shop Design Elements The look of our coffee shop is slowly coming together after collecting ideas and inspiration this past year. Our process of designing a coffee shop has involved various different steps, so check out this last post in conjunction with this one. It’s been a lot of research and learning, observation and note taking, and then compiling all this information over time. I have pages of word documents and...

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