Business Plan Series


If you can’t already tell, I’m more of a thorough person. My [Coffee Shop] Business Plan series is a few posts long with detailed checklists for each section. But if you’re more like my husband and would rather skip the intensive business plan, that’s okay too! Did you know you can do a one-page lean business plan? I know right, why didn’t I tell you before? Some entrepreneurs would say a lean business...

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Our Coffee Shop Business Plan Series is officially done! It’s such a good feeling to have gone through my checklists for each section and see all the checked boxes. 🙂 As a recap, here are the sections we covered for writing a coffee shop business plan (also very useful for any other business): Company Description Products & Services Marketing: Market & Industry Analysis Competitive Analysis  Using the Marketing Mix...

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Out of all the business plan, I was dreading the financial section most, however it’s probably the most important. It addresses how much money you need to start your business, keep it operating, when you’ll be profitable, what you can afford, and where the money even comes from– among other things. Since you can make your forecasts as detailed and accurate as you want, just the thought of endless numbers makes my...

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The Management section of your business plan solidifies your team and the people needed to keep your business running. It’s said that people don’t invest in ideas, they invest in people, so here is your chance to communicate that you have the right people to start and execute your business! people don’t invest in ideas, they invest in people Here are some things you can include in this section: Management Contents...

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The Operations section of your business plan gives you a picture of what generally goes into the day-to-day activities of your coffee shop, and what goes on behind the cup of coffee your customers will experience.  It’s up to you how detailed and in-depth you choose to be, as long as you have a realistic idea of how your coffee shop will be up and running. Here are things to consider and include in this section: Operations...

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  Applying the Marketing Mix (7 P’s) to your coffee shop (or any business) can solidify your marketing strategy and give you a strong marketing section for your business plan. The marketing section includes an overview of your industry and market (Industry & Market Analysis), and then analyzes where you and your competitors stand in the marketplace (Competitive & Internal Analysis). Today, we’ll use the 7...

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