Business Development


Many have asked about our name and logo, and if you’re wondering with how we came up with I’ve described the year-long process in this post. But today, I wanted to share the inside look behind developing and designing a logo – our SONDER logo- from the perspective of it’s artist and graphic designer, Filip Popa. He creatively and methodically took our concept and brought it to life in a way that dynamically...

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We’ve graced you with posts on our Grand Opening and Holiday events, gave you sneak peaks on the space and how AWESOME it is that we’re up and running, but I it may be good to backtrack a little to finish some thoughts on build out. The summer was filled with build out craziness: prepping for it, planning it out, executing it— among other things, so you’ve seen the process of SONDER Coffee coming together. Yet...

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It was pretty fun creating our menu, but I have to admit I keep putting off pricing our menu. It’s intimidating giving things a quantifiable value and not knowing how customers will respond to it. Is there a right or wrong? People put so much emphasis on price and profit in business that no one wants to under or overvalue themselves. Well, I finally went through all the research I collected on pricing a menu for our coffee shop...

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After a year of business planning, the pace starts to change when the lease gets signed. Planning turns into doing, and keeping track of all that needs to be done can be overwhelming! Based on good business planning, building a vision board, and researching the next steps needed to open, you should have a few lists going outlining what’s up ahead. I use Evernote to keep track of these detailed lists, but that still leaves things...

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Choosing a name and logo for our coffee shop was a long process. It took seven months to come up with our name, and another seven for the logo. But how did it even come about? And what does it mean? Well, today’s post is an inside look behind the name and logo of SONDER Coffee & Tea. Brainstorming The day we decided to open up a coffee shop, we drove home brainstorming names, but for a few months, we weren’t really...

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Choosing a coffee shop name and logo is quite a process. We started brainstorming ideas the very day we decided to pursue opening up a coffee shop, but it took seven months to find the perfect one (and seven more to finish the logo). We didn’t want to rush it, but to let it come together organically while developing our brand. How did the process work for us? Here are the steps we took in our search, and I’d say we found...

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