Business Development


It was pretty fun creating our menu, but I have to admit I keep putting off pricing our menu. It’s intimidating giving things a quantifiable value and not knowing how customers will respond to it. Is there a right or wrong? People put so much emphasis on price and profit in business that no one wants to under or overvalue themselves. Well, I finally went through all the research I collected on pricing a menu for our coffee shop...

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After a year of business planning, the pace starts to change when the lease gets signed. Planning turns into doing, and keeping track of all that needs to be done can be overwhelming! Based on good business planning, building a vision board, and researching the next steps needed to open, you should have a few lists going outlining what’s up ahead. I use Evernote to keep track of these detailed lists, but that still leaves things...

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Choosing a name and logo for our coffee shop was a long process. It took seven months to come up with our name, and another seven for the logo. But how did it even come about? And what does it mean? Well, today’s post is an inside look behind the name and logo of SONDER Coffee & Tea. Brainstorming The day we decided to open up a coffee shop, we drove home brainstorming names, but for a few months, we weren’t really...

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Choosing a coffee shop name and logo is quite a process. We started brainstorming ideas the very day we decided to pursue opening up a coffee shop, but it took seven months to find the perfect one (and seven more to finish the logo). We didn’t want to rush it, but to let it come together organically while developing our brand. How did the process work for us? Here are the steps we took in our search, and I’d say we found...

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Risk Management Starting a coffee shop or other business definitely has risk involved. Some sources say 50% of small businesses fail in the first three to five years. How do you not become a statistic? There’s no saying for sure, but a good place to start is with strong business planning and risk management. It’s said starting a business isn’t necessarily about taking risks, but managing calculated risks for the...

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If you can’t already tell, I’m more of a thorough person. My [Coffee Shop] Business Plan series is a few posts long with detailed checklists for each section. But if you’re more like my husband and would rather skip the intensive business plan, that’s okay too! Did you know you can do a one-page lean business plan? I know right, why didn’t I tell you before? Some entrepreneurs would say a lean business...

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