Posts made in June, 2016


Starting a coffee shop, or most businesses, is not for the fainthearted. In fact, it was just yesterday where a stressful whirlwind was occurring of things that needed to get done all. at. once. Even Ernest remarked, “I can see how this is not for everyone.” And he’s the level-headed entrepreneur out of us. And maybe it’s just that starting a coffee shop can be so easily romanticized. After all, you’re...

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Choosing a name and logo for our coffee shop was a long process. It took seven months to come up with our name, and another seven for the logo. But how did it even come about? And what does it mean? Well, today’s post is an inside look behind the name and logo of SONDER Coffee & Tea. Brainstorming The day we decided to open up a coffee shop, we drove home brainstorming names, but for a few months, we weren’t really...

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Choosing a coffee shop name and logo is quite a process. We started brainstorming ideas the very day we decided to pursue opening up a coffee shop, but it took seven months to find the perfect one (and seven more to finish the logo). We didn’t want to rush it, but to let it come together organically while developing our brand. How did the process work for us? Here are the steps we took in our search, and I’d say we found...

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Well friends, it’s been a very eventful year. Let’s see, after we decided we wanted to open up a coffee shop, we hit the ground running on our business plan, getting into the coffee industry, and even took a trip to Northern Europe to gather inspiration from some of speciality coffee’s most influential shops. There have been a lot of ups, but also downs as we moved from our home to focus on this venture, almost...

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A commercial lease can be quite lengthy in time, and as a physical document. As I mentioned earlier, starting with a strong Letter of Intent and proposal will have helped determine negotiation points early on, so drafting and negotiating the lease can be an easier process. It will still probably take a few months, after which you should have a lease that’s ready to review and sign. We were so excited to get our lease after what...

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