Posts made in October, 2015


  We started exploring the topic of specialty coffee (so read this first), and are continuing with some impressions as we’re journeying and finding our place through this industry. The world and heart behind specialty coffee is thus far exciting, and we’re most inspired by roasters and shops who find the delicate balance between the craftsmanship of coffee and their passion for people. We’ve all been to...

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DIY Espresso Machine Makeover We already love our La Marzocco machine. And since it’s such a special piece of equipment, probably the most expensive in our shop and necessary to the coffee craft, we wanted to give our Linea some extra attention and make her stand out with a little makeover. Some coffee shops have their machines custom painted and designed, or add special features and lighting options. We wanted ours to...

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A few months ago when the journey to start a coffee shop had begun, we had no idea about coffee. All we knew is we wanted to have a coffee shop centered around people, whether they need a place to read with a good brew, or a place to catalyze life-changing relationships. We would say, “we’re not just in the business of coffee, but in the business of people,” and simply desired to be a spot for the community....

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As I’ve been spending a lot of time writing our business plan, Ernest has been busy with some projects of his own, and we can’t wait to share about these in the next coming weeks, starting with today! Ernest began exploring bottomless portafilters for our La Marzocco machine and really wanted to try one out. Instead of buying one, and waiting for it to ship, he decided to take on the task of turning our regular portafilter...

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Our Coffee Shop Business Plan Series is officially done! It’s such a good feeling to have gone through my checklists for each section and see all the checked boxes. As a recap, here are the sections we covered for writing a coffee shop business plan (also very useful for any other business): Company Description Products & Services Marketing: Market & Industry Analysis Competitive Analysis  Using the Marketing Mix...

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