Posts made in August, 2015


The Marketing section of the business plan is very intensive as it analyzes the industry, market, and competition for your business. This information is then used to determine a marketing strategy for your coffee shop. It will take some time and research to obtain all the information needed for this section. Let’s start on the industry and market analysis, and continue next week into the competitive and internal analysis....

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We’re venturing no further than home for today’s travel inspiration. Colorado and it’s beautiful Rocky Mountains are breathtaking, and if you live here and have never done the Hanging Lake hiking trail, I definitely recommend it. The entire trail is lovely, filled with various climbs, streams, and lookouts, and leads to a unique wonder of nature that is worth every bit of the hike. Colorado Hanging Lake Hike...

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The “Products & Services” section of your business plan pinpoints the problem and need in your market, and what you are providing to fulfill that need. Here are things to include as you’re writing this section of your plan: Products & Services Contents   Problem & Solution Define the Problem that you are solving for your customers. How are they solving these problems today, and how can you do it...

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Starting a Coffee Shop Business Plan Series means it may get little technical and serious on Dream|a|Latte! It’s the perfect time to break that up with some travel inspiration, don’t you think? I loved looking through these pictures from last year’s family trip to the Big Island Hawaii. We all pitched in to rent a house and car to stay a few days on Kona side, and a little longer on Hilo side. We looked up...

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Last week, I started the Coffee Shop Business Plan Series to pool together various resources while writing our plan for our coffee shop, and to help you get started as well. I went over some tips on writing a business plan, how to keep organized throughout the process, and the outline of it’s contents. Business Plan Company Description Today, we’ll talk about the Company Description, and what to include in this first...

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